Setting Internet Marketing Objectives and Goals

Different businesses organization may use or setting  Internet marketing objectives & goals for the different purposes. Some Of Them written bellow: 

• Increase Traffic = Increase Targeted Traffic

• Increase Sales

• Become a Resource / Authority

• Increase Your Online Visibility

• Establish Your Company in Local Search

• Establish Your Brand/Business in Social Media

• Branding

• Competitive Review and Analysis

• Online Reputation Management

• Collect Email ID & Subscribers to Connect with Customer & consumer/focus group. It should help & grow customer loyalty. 

 A useful framework for developing effective   Internet marketing objectives is the five S’s framework, which includes:

• Sell –  using the internet to sell products and services
• Serve – using the internet to serve customers
• Speak – using the internet to communicate with  customers (both existing and potential)
• Save – using the internet to save/ reduce cost
• Sizzle – using the internet to build brand identity

 SMART   ways   To select Marketing Objectives:

1. S= Specific
2. M=Measurable
3. A=Achievable
4. R=Realistic
5. T=Time-Specific   

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