Thursday, January 8, 2015

illustrates the difference between the traditional marketing mix & the eMarketing mix



Difference between the Traditional marketing mix & the Digital Marketing mix 







illustrates the difference between the traditional marketing mix (based on the four P’s) and the eMarketing mix (based on the four C’s). Strauss and Frost (2001) showed that e-business models are also marketing strategies. The researchers relate these models to the four P’s of the marketing mix, but the relation of the e-business models to the four C’s is stronger and more obvious. Chaffey et al. (2000) compare traditional marketing with Internet marketing. The foundation of traditional marketing is based on the four P’s of the marketing mix, but Internet marketing has changed its focus and takes the costumer into account. Table 2 combines Strauss and Frost’s (2001) findings with those of Chaffey et al. (2000) and identifies the activities required to achieve the four P’s/four C’s
about The four P’s & the four C’s and the Internet Marketing mix example


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